Strategic consultant, designer, and analyst. I help organizations make better decisions.
I started my career at Bain & Company in the AI Insights & Solutions team, working across APAC on strategic consulting engagements. What fascinated me wasn't just the strategy—it was the decision-making process. How do you move from ambiguity to clarity? How do you design a decision that sticks?
Over the past few years, I've worked on 50+ projects across financial services, healthcare, technology, and recruiting. Each project taught me something different. But the common thread was this: the best outcomes come from combining three things—rigorous strategy, thoughtful design, and evidence-based thinking.
I'm particularly interested in the moments where strategy and design intersect. Where a customer insight becomes a product decision. Where a business problem becomes a design challenge. That's where the magic happens.
Beyond client work, I co-organize a weekly Design Lab where we explore emerging topics in strategy, design, and AI. I'm also an active participant in Bain's AI Hackathon, where I've worked on projects ranging from LLM applications to data visualization.
I believe in the power of frameworks, data, and clear thinking. But I also believe in the human element—understanding what people actually need, not what we think they need.
2022 - Present
Strategic consultant leading engagements across APAC. Focus on customer value proposition, digital transformation, and technology due diligence.
2023 - Present
Weekly sessions exploring emerging topics in strategy, design, and AI. Preparing special lectures and facilitating discussions with internal and external experts.
2023
Worked on multiple hackathon projects including LLM applications, data visualization, and AI-driven decision support systems.
2020 - 2022
Worked on strategy and operations projects across financial services, healthcare, and technology sectors.
2020
Completed graduate studies with focus on organizational behavior and strategic management.