I design decisions at the intersection of strategy, experience, and evidence.
50+ engagements across financial services, healthcare, technology, and recruiting
Delivered measurable outcomes: $15M+ revenue impact, 40% engagement growth, 35% satisfaction improvement
Focused on visible thinking and judgment-driven recommendations
How I Think
Every decision should trace back to measurable business impact.
Healthcare Provider Digital Transformation
Led end-to-end digital strategy for major healthcare provider, transforming patient experience and operational efficiency
Patient Satisfaction
+35%
Operational Cost
-25%
Time Saved
2.5 hrs/patient
Fintech Platform Strategy & Design
Redesigned customer value proposition for regional fintech platform, resulting in 40% increase in user engagement
User Engagement
+40%
Revenue Impact
$15M+
Time to Market
-6 months
Recruiting Platform Strategy
Strategic positioning and go-to-market strategy for AI-powered recruiting platform
Customer Growth
4x
Contract Value
+200%
Churn Reduction
-70%